Viral ‘All Eyes on Rafah’ Image Captures Global Attention: The Story Behind the Campaign

Viral ‘All Eyes on Rafah’ Image Captures Global Attention: The Story Behind the Campaign

An image showing tents arranged to form the words “All Eyes on Rafah” has gone viral on Instagram, drawing global attention to the plight of Palestinians in Gaza’s Rafah. This comes after recent Israeli airstrikes killed at least 45 Palestinians, including many children, in the Tal as-Sultan area, a designated “safe zone” in northwest Rafah. The strikes have ignited widespread condemnation from multiple countries and human rights groups.

Rafah, home to hundreds of thousands of displaced Palestinians, faced severe ground and air offensives despite international concerns over civilian casualties. Fires, triggered by a fuel tank explosion from an Israeli airstrike, exacerbated the disaster, NBC reported.

As harrowing visuals of the aftermath surfaced on social media, the “All Eyes on Rafah” image started trending. The campaign, led by activists and humanitarian groups, aims to spotlight the dire conditions in Gaza’s southernmost city, where approximately 1.5 million people live in overcrowded refugee camps with limited aid.

Notably, the image may be one of the first viral activism pictures generated by artificial intelligence. Misinformation researcher Marc Owen Jones observed that the image appears AI-generated due to its unrealistic shadows and symmetry, NBC noted.

Origins of the Phrase

The phrase “All Eyes on Rafah” was coined by Rick Peeperkorn, director of the World Health Organization’s Office of the Occupied Palestinian Territories, in February. He made this statement following Israeli Prime Minister Benjamin Netanyahu’s evacuation plan for Rafah, targeting what he described as the last Hamas strongholds.

Spread of the Image

Support groups like Save the Children, Oxfam, Americans for Justice in Palestine Action, Jewish Voice for Peace, and the Palestine Solidarity Campaign have embraced the slogan. The hashtag #AllEyesOnRafah has amassed over 195,000 posts with millions of views on social media. On Instagram, the image has been shared over 29 million times in under 24 hours.

The campaign has garnered international support, with Indian celebrities such as Varun Dhawan, Madhuri Dixit, and Aly Goni, and international figures like Australian cricketer Travis Head, British singer Leigh-Anne Pinnock, model Bella Hadid, and actresses Saoirse-Monica Jackson and Susan Sarandon sharing the image.

As global attention remains focused on Gaza, the “All Eyes on Rafah” campaign continues to amplify calls for peace and justice for Palestinians.

All Eyes On Rafah Meaning

The phrase ‘All Eyes on Rafah’ trended on Instagram recently, highlighting the city’s suffering after a deadly Israeli airstrike. Rafah, caught in the Israel-Palestine conflict, experienced severe civilian casualties, prompting global outrage. The UN called for a ceasefire, supported by an International Court of Justice ruling.

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